Shut Up and Sell!
Selling is as old as Homo Sapiens, whether it's in the form of hawking jewelry, procuring food or sharing information. Regardless, most salespeople are very bad it and lack the sales skills or training they need to be effective.
Arguably, the biggest issue is poor listening skills and the belief that your sales pitch will close the deal. This is true even though experts have preached reflective listening skills as the best way to close the deal for years. The truth is that almost everyone wants to talk about themselves, including salespeople. But the best sales tip we can give at leadership training salt lake city is to just close your mouth and pay attention to your customers' feelings and motivators.
We put together a few tips on basic sales training that you can implement in your own strategy and that you can share with your team to make your whole company more successful. Let's go over them one by one.
Before we begin, however, let's think about what you should do first, before you start talking to prospects. You need to know your market and find out how they feel about goods and services like yours. Do they know they could use a solution? Do they have a problem you can solve uniquely?
Now it's time to start hearing your customers. Keep these expert sales tips in mind:
- Stop talking! Don't be uncomfortable with a few moments of silence, and try not to repeat your presentation or any part of it unless you're 100 percent confident the client doesn't yet understand. It's an insult to their intelligence! Moreover,you wouldn't want to put a client to sleep -- instead, you want them to feel special and important to you.
- You and your product are not as cool as you probably think, at least not to people who don't know you. Relax and realize that you can rarely know how anyone else is feeling and what they want without asking them. Ask clarifying questions often, and don't forget that closing deals isn't about anything more than fostering relationships. If you really want to sell, you should probably get out of the way more often.
These sales tips might not be intuitive, but if you try them you will see that they work. Remember that most would-be sellers just rush through with their standard pitches, not thinking about their customers at all. These salespeople are never successful. Realize success by closing your mouth and proving that you really care.